My target is single female consumer age between 25 and 30 years. These women have very good higher education background and had few years of working experience in well reputated international company. They earn quite a lot of money and can afford everything they want. These women have a good sense of interior design and love decorating their home interior. they like to have stylish item as well as fancy product designed by famous designer. Trendy interior design magazines are one of their favorites.
Cone Hammer is a stylish cone-shape hammer unlike any you've seen before. it would provide an enriched experience for my target consumers. This hammer has an elegant, sculptural form that can be left on display in your living room such as table, shelf, or desk as part of your interior.
4 comments:
I personally like the shape of your product. It has different shape and colour (if we compare with normal hammer).
As you mentioned before, your product does not look bulky and rough so that it does not ruined home deco(I mean, we normally wanted to hide ugly hammer when we are not using it).So that It could attract your target market.
but, I personally suggest, It would be nicer with special function of hammer.
ps.오빠 미안해요 나쁜점은 도저히 못쓰겠어서.. 그냥 대충 쓴거니까 상처 받지 마세요.. ㅠㅠ
mark, your product shows good understanding of your target market's perspectives on basic knowledge of hammer.
it also has interesting and innovative shape, so it attracts consumers too.
however i think i could be better if you could adjust specific functions within.
Fabulous design, functional and ascetically pleasing as hammers are usually quite unattractive, but i am not to sure why people would buy a designer hammer unless it had a very special function. Also I wonder how the form will hold up after use in regards to being a sculptural piece.
Firstly, wow, good looking hammer! It certainly does beautify the look of what is usually a bland looking object. The sharp lines and smooth edges definitely makes your cone hammer fit comfortabley in todays contemporary society. My only concern would be the demand for hammers from your market wouldn't be strong enough to justify its exsistence on the shelves! However i can imagine it being purchased on the basis of its looks before the need of its purpose, in which case well done, you've just figured another way to sell a hammer!
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