Wednesday, September 24, 2008

Project 2: Postal Presents (Pen Holder)


The postal presents project was given to create a flatpack that can be transformed from 2D to 3D object and sent through the mail in an ordinary C4 (229mm x 324mm) envelope. In response to a project aim, I have created a stylish curvy-shaped pen holder. I used many different types of materials for the experiment and found out an aluminium sheet was a proper material for my product. The concept of the product was aimed to design a pleasurable appearance, easy to assemble, and multi functional product.

This pen holder is a unique curvy-shape holder unlike any you have seen. It consists of 5 stripes attached to a flat sheet, so that you can just band each stripe and put it into each slot. It is very easy to assemble and can be done in one single step. This pen holder can be contained 9 pens with various sizes from pencil to marker and also provide a memo holder function for user convenience.

Thursday, September 4, 2008

Project 1: Experience Enrichment (Cone Hammer)

I believe that design shouldn't be only solving problems, but rather bring beautification of our living environments. In line with the deep consideration, I have designed the cone hammer targeting for the single female consumer. possessing the look of a sculpture, this cone hammer can easily match well with furniture and walls. This unique vertical design ensures that it doesn't have to hide anymore.


My target is single female consumer age between 25 and 30 years. These women have very good higher education background and had few years of working experience in well reputated international company. They earn quite a lot of money and can afford everything they want. These women have a good sense of interior design and love decorating their home interior. they like to have stylish item as well as fancy product designed by famous designer. Trendy interior design magazines are one of their favorites.

Cone Hammer is a stylish cone-shape hammer unlike any you've seen before. it would provide an enriched experience for my target consumers. This hammer has an elegant, sculptural form that can be left on display in your living room such as table, shelf, or desk as part of your interior.