Task 2: Good Design > Adiri Natural Nurser Baby Bottle

Adiri Natural Nurser Baby Bottle
Client: Adiri (U.S.)
Design: Whipsaw (U.S.)

The Adiri Natural Nurser is a soft, simple and safe improvement on the baby bottle. This bottle contains neither BPA nor phthalate and combines the appearance of a natural breast-like shape with a soft feel. With two parts and a protective cover, the Adiri Natural Nurser has a wide bottle opening that makes it easy to fill and clean. The cap contains an integrated petal vent so the bottle itself can breathe, reducing bubbles that may cause colic.

The Adiri Natural Nurser Ultimate Bottle is 100% polycarbonate-free and bisphenol-A free, and retains the features babies and parents love in the Breastbottle® Nurser, as well as offers the latest high quality materials, a graceful design, and the new Fill, Twist and Feed™ system, engineered so that a parent or caregiver can quickly prepare a bottle, even with a hungry infant under one arm.

A sleek cover protects the bottle from getting dirty and keeps the nipple from leaking during transport. The Adiri Natural Nurser comes in three stages for three different flow rates. Each stage holds 8 oz. of fluid and is dishwasher safe! Adiri Natural Nursers can also be boiled or sterilized using a basic sterilizer.

LINE: Simple flowing lines creating a feeling of smooth and a natural feeling.

FORM: Simple, soft, and safe.

SHAPE: The shape of bottle and nipple are simple and truly like a mother’s breast for soothing for a baby.

BALANCE: The overall design of the bottle is well balanced. It gives a feeling more stable and safe on a flat surface.

TEXTURE: The baby bottle looks very soft and safe due to high-quality and natural breast-like materials.

COLOUR: The Adiri Natural Nurser comes in three different colours for three different flow rates: White - Slow Flow, Blue - Medium Flow, and Orange - Fast Flow.

CONTRAST: The distinctions between bright colour of the body and white natural colour of the breast.

Further information about the Adiri Natural Nurser Baby Bottle on these websites:

http://www.adiri.com/products_html/natural_nurser.asp
http://images.businessweek.com/ss/08/07/0717_idea_winners/82.htm
http://www.whipsawinc.com/whipsaw/whipsaw.html